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In today's competitive job market, LinkedIn has become an indispensable tool for both job seekers and hiring professionals, with a staggering 97% of recruiters leveraging the platform to find top talent. One of the first elements that captures the attention of these professionals is your LinkedIn headline – the line of text directly below your profile photo. While LinkedIn defaults this field to your current job title, customizing your headline is advisable if you want to make your profile truly stand out. By crafting a compelling and personalized headline (up to 220 characters), you can transform it into a compelling statement that highlights your unique value and expertise. Here’s how you can make your LinkedIn headline pop and elevate your professional brand.
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Include your unique value proposition (UVP). Try this formula:Job Title | Hard or soft skills | Helping (x) do (y)
Tailor your job title to what employers are seeking. For instance, if your job title is Chief Fun Officer, translate that into a commonly searched job title.
Include measurable metrics when possible.
Include 3-5 keywords related to your profession (this helps your profile show up when recruiters are looking for job applicants with specific skills or qualities).
Use a headline analyzer like HeadlineAnalyzer.io to assess its effectiveness.𝘌𝘹𝘢𝘮𝘱𝘭𝘦: HR Consultant | Onboarding Expert | Workday | Organizational Development | I help employers improve employee retention by 75%
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Use the headline that LinkedIn automatically generated.
Include your employer's name (you won't be working there forever, and why give them free advertising?).
Don't include verbiage like "Seeking new opportunity".
With today's short attention spans, you only have a few seconds to capture an employer's interest. However, with just a little more effort, you can take your LinkedIn profile from "blah" to "hurrah". instincts, and heed the potential warning signs of deception.